A bold move for urban hospitality is underway in Harare, Zimbabwe, and it’s time to take notice! The Rainbow Tourism Group (RTG) has taken a significant step towards revitalizing the city’s hotel scene with a major upgrade to the iconic New Ambassador Hotel. But here’s where it gets controversial…
In the heart of Harare’s bustling CBD, the New Ambassador Hotel has undergone a US$500,000 transformation, aiming to blend its historic charm with modern comforts. The hotel now boasts upgraded rooms, contemporary interiors, and enhanced amenities, creating a seamless experience for both business and leisure travelers. RTG’s redesign philosophy? To merge the building’s character with the comforts of the modern era.
The upgrade was no small feat, involving a complete overhaul of all 72 guest rooms and bathrooms. This is part of RTG’s broader strategy to elevate the quality of its urban properties and align them with international hospitality standards. Rooms have been reconfigured to maximize space, featuring new furnishings, subtle color palettes, and sleek finishes. Bathrooms have been modernized with walk-in showers, updated vanities, and water-saving fixtures, reflecting the company’s commitment to sustainability.
And this is the part most people miss… The hotel has also implemented energy-efficient systems, including LED lighting, to reduce operational costs and minimize its environmental footprint. RTG’s Chief Executive, Tendai Madziwanyika, emphasizes that this refurbishment is a testament to the Group’s commitment to infrastructure investment for long-term growth and value creation. He believes it’s a crucial step towards modernizing their assets, enhancing their city-center offerings, and contributing to the urban renewal of Harare’s CBD.
The New Ambassador Hotel’s upgrade is just one part of RTG’s larger portfolio refurbishment this year. Other notable projects include the Rainbow Towers Hotel and the Harare International Conference Centre (HICC), which received a combined US$5.2 million investment. RTG has also invested in its Victoria Falls properties, A’Zambezi River Lodge and the Victoria Falls Rainbow Hotel, modernizing them at a cost of US$380,000.
These projects are part of RTG’s US$26 million capital investment program over the past five years, aimed at enhancing service quality, improving operational efficiency, and boosting international appeal. With the festive season approaching, RTG has launched its “Fun Under the Rainbow” holiday campaign, offering discounted accommodation across its hotels from December 1, 2025, to January 15, 2026. Rates start as low as US$80 for bed-and-breakfast at the newly refurbished New Ambassador Hotel, while stays at Rainbow Towers begin at US$105.
But wait, there’s more! RTG is also promoting travel experiences through its adventure and safari arm, Heritage Expeditions Africa (HEX A). HEX A offers guided wildlife tours, cultural excursions, and tailor-made itineraries, allowing travelers to immerse themselves in Zimbabwe’s natural and cultural heritage while practicing responsible tourism.
So, what do you think? Is this a much-needed boost for urban hospitality in Harare, or is it just a drop in the ocean? Share your thoughts in the comments and let’s spark a discussion on the future of tourism in Zimbabwe!